For PE operating teams, portfolio CFOs, and software finance leaders
SaaS metrics data + AI readiness

Before you put AI on the finance function, fix the data it will rely on.

I help PE-backed software companies build SaaS metrics that reconcile to source data, withstand board and buyer scrutiny, and connect to Claude and ChatGPT through a trusted metrics layer.

Built by Ben Murray, The SaaS CFO — fractional CFO, instructor, and SaaS metrics practitioner.
20+ yearsSoftware finance experience
50+ companiesSaaS metrics systems built
110K+Newsletter subscribers
25K+Operators trained
The real risk

AI can summarize a bad number just as confidently as a good one.

Most software finance teams do not have a formula problem. They have a data foundation problem. Adding AI before fixing that foundation can accelerate reporting without improving the reliability of the answer.

01

ARR movement does not tie out

New, expansion, contraction, churn, reactivation, and ending ARR are assembled from disconnected files.

02

Retention is hard to reproduce

GRR and NRR depend on fragile spreadsheet logic, incomplete customer histories, or changing definitions.

03

Margins shift with the coding

COGS, OpEx, payroll, contractors, and AI costs are not consistently mapped to the functions delivering the revenue.

04

The board pack is rebuilt every month

Finance spends its time gathering and checking data instead of explaining performance and helping leaders act.

A safer AI finance architecture

Separate the trusted calculation layer from the AI communication layer.

Claude and ChatGPT are powerful for analysis, narrative, board updates, investor reporting, and scenario questions. But the underlying metrics should be calculated from structured source data with documented logic.

Trusted metrics layer Normalized source data, documented definitions, reconciliations, and deterministic SaaS metric calculations.
AI-assisted finance workflows Board updates, investor narratives, variance analysis, trend summaries, and management questions.
The implementation foundation

Four data sources power an accurate SaaS metrics operating system.

The work starts before the dashboard. Each source must be gathered, mapped, normalized, and connected to a repeatable monthly process.

GL

Financial data

Chart of accounts, SaaS P&L mapping, revenue streams, COGS vs. OpEx, departments, and AI cost structure.

CRM

Bookings data

New ARR, expansion, services, downgrades, booking dates, revenue types, and GTM attribution.

HR

People data

Payroll, contractors, FTEs, department mapping, fully burdened costs, Rev/FTE, ROSE, and operating leverage.

MRR

Customer and revenue data

Invoices, subscriptions, MRR schedules, customer counts, churn, expansion, contraction, retention, and ARR movement.

The outcome

One finance data foundation. Four high-stakes uses.

Management can operate from it

A repeatable monthly process turns finance data into an operating rhythm, not a recurring fire drill.

The board can trust it

Definitions, source data, and metric movement are clear enough to explain line by line.

A buyer can reproduce it

Numbers are organized for diligence and exit preparation before the request list arrives.

AI can reliably analyze it

Claude and ChatGPT work from trusted metric outputs rather than inventing the underlying calculations.

September 2026

The SaaS Metrics Implementation Sprint

A hands-on implementation program for finance teams that need clean data, defensible metrics, a board-ready dashboard, and an AI-ready reporting layer.

Applications close September 2 · Starts September 8

Build it on your company’s own data.

  • 30-day core implementation, review week, and AI metrics capstone
  • Company pass for up to two participants
  • Annual access to SoftwareMetrics.ai
  • API/MCP connection to Claude and ChatGPT
  • Lifetime access to the SaaS Metrics Foundation course
  • A repeatable process your finance team can maintain after the Sprint
From finance leaders

Built for implementation, not passive learning.

“Ben taught me exactly how to make our finances into a repeatable process that made us look great in front of investors… overwhelming value.”

Grant Cavanaugh · CFO · Trustpilot review

“I have since applied the learnings in three different software businesses, all with great success. I started teaching the content to my teams, which greatly helps to professionalize organizations and make people more data driven.”

Sven Burg · Trustpilot review

Do not automate the reporting layer before you can trust the data layer.

Build SaaS metrics that management can operate from, the board can trust, a buyer can reproduce, and AI tools can reliably analyze.