What is Logo vs. Dollar Calculation
There are many SaaS metrics that can be calculated on a logo and dollar basis. We track both counts and dollars. It’s important to calculate both ways, because the results can tell different stories.
How to Calculate Logo vs. Dollar
There isn’t necessarily a formula specific to this. It’s just the inputs into the formula that change. In the example below, I calculate the renewal rate on both a logo and dollar basis.
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Download the Logo vs Dollar slides below.
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