What is the SaaS Magic Number
The SaaS Magic Number is a widely used formula to measure sales efficiency. It measures the output of a year’s worth of revenue growth for every dollar spent on sales and marketing.
To think of it another way, for every dollar in sales and marketing expense, how many dollars of ARR do you create?
How to Calculate the SaaS Magic Number
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Download the SaaS Magic Number slides below.
Additional Resources
Check out the in-depth post at The SaaS CFO – SaaS Magic Number